Launch services for HVAC companies entering a new city

City market sizing and launch plan

Start here if you haven't committed to the city yet. The market sizing service produces a written estimate of how much replacement and service work the city can offer a newcomer, using census household counts, the provincial heating-fuel mix and your own business numbers.

It ends with a launch plan: the service area to target first, the break-even month under three budget scenarios, and the order in which the rest of the launch should happen. If the numbers say the city can't pay back the launch in a reasonable time, the plan says so. That outcome is worth paying for too, because it is cheaper to learn on paper than with a leased bay and a wrapped van.

Choose it when:

• you are weighing two or more cities and need a fair comparison
• a partner, lender or investor wants to see the reasoning behind the expansion
• you have a hunch about a city but no numbers behind it

Launch website and city service pages

Choose this when the new city needs its own pages, or its own brand. Some companies extend their existing site with a city section; others launch a separate brand for the new market. The launch website service builds whichever fits, with service pages for the jobs you want most, honest local content, and call tracking from day one.

The common mistake here is the "find and replace" city page: the same text as your home market with the city name swapped. Google treats that as thin content, and customers notice it too. A launch site has to answer the questions people in that city actually ask, including about their fuel type, their housing stock and their climate.

Google Business Profile and local SEO launch

Choose this once you know how you will be physically present in the city. The map pack drives a large share of HVAC calls, and a new-city profile is where many launches go wrong. Google expects a profile to represent a real business presence. A virtual office or borrowed address can get the listing suspended, sometimes months into the launch.

The local search launch service sets up the profile to match your true situation, whether that is a staffed branch or a service area run from an existing location, and then builds visibility through categories, service details, photos, reviews and citations.

Launch paid search and call tracking

Choose this when you need calls before organic search catches up. For the first three to six months in a new city, paid search usually provides most of the calls. The launch paid search service runs tightly scoped Google campaigns on your best-margin jobs, tracks every call to its source, and steps spend down as organic visibility grows.

Without tracking, you can't tell whether the new branch is working. With it, you can see cost per booked job by campaign and decide each month whether to push harder or pull back.

How to choose between them

Use this rough guide:

If you're not sure, the guides explain each stage in depth, and the pricing page shows how the services fit into monthly plans. You can also call, text or email and describe your situation in a few lines; we'll tell you plainly which service, if any, makes sense.