A city launch with us costs a monthly plan fee, a one-time website fee if you need a new site, and your own ad spend, which you pay directly to the platforms. Plans start at $2,998 a month and websites at $3,500 one-time, in Canadian dollars plus GST/HST by province (GST and QST in Quebec). The full, current price list is on HVAC.Agency's pricing page; the figures below match it as of October 2026.
Starter
$2,998 /month
Website with SEO service pages, Google Business Profile and local SEO, basic Google and Meta ads setup, monthly reporting, hosting and maintenance.
Growth
$4,498 /month
Everything in Starter plus advanced SEO and content, multi-channel paid ads, retargeting, CRM integration, review generation and weekly reporting.
Elite
$8,998 /month
Everything in Growth plus video marketing, PR outreach, a dedicated account manager, a real-time dashboard, monthly strategy calls and custom reporting.
Website packages
Essential
$3,500 one-time
5–7 page custom website in 2–3 weeks, plus $149/month hosting and maintenance.
Professional
$6,500 one-time
10–15 page conversion-focused website in 3–4 weeks, plus $249/month hosting, maintenance and CRO.
Enterprise
$12,500 one-time
Unlimited pages and locations in 4–6 weeks, plus $449/month full management.
7-day free trial · no credit card · no lock-in. 7-day free trial: digital marketing audit, website performance check, SEO analysis and competitor benchmarking. No credit card required.
Prices in Canadian dollars. Sales tax is added based on the client's province (as of October 2026, CRA rates): 5% GST in Alberta, BC, Manitoba, Saskatchewan, Yukon, NWT and Nunavut; 13% HST in Ontario; 14% HST in Nova Scotia; 15% HST in New Brunswick, Newfoundland and Labrador and PEI; 5% GST plus 9.975% QST in Quebec. Provincial sales tax (BC, Manitoba, Saskatchewan) only where it applies to the service. See full pricing on hvac.agency/pricing.
Monthly plans
Three plans, each building on the one before.
| Plan | Price | What's included |
|---|---|---|
| Starter | $2,998/month | The foundation: a site with SEO-ready service pages, your Google Business Profile and local SEO, a basic Google and Meta ads setup, hosting and upkeep, and a monthly report |
| Growth | $4,498/month | Starter's scope, then deeper SEO and content work, paid ads across several channels with retargeting, a CRM connection, a review-generation process, and reports every week |
| Elite | $8,998/month | Growth's scope, then video and PR outreach, your own account manager, a live dashboard, a strategy call each month and reporting built to your needs |
For most launches, Growth is the right starting point. Weekly reporting matters when you're watching a new branch's cost per booked job, and review generation is central to building a profile in a city where nobody knows you yet.
Websites
If the new city needs its own site or a substantial new section, websites are a one-time package plus monthly hosting.
| Package | Price | What you get |
|---|---|---|
| Essential | $3,500 one-time | A custom 5–7 page site delivered in 2–3 weeks, then $149/month for hosting and upkeep |
| Professional | $6,500 one-time | A 10–15 page site designed around conversions, built in 3–4 weeks, then $249/month for hosting, upkeep and CRO |
| Enterprise | $12,500 one-time | No cap on pages or locations, built over 4–6 weeks, then $449/month for complete management |
Most single-city launches fit Professional. Enterprise suits companies planning several cities on one platform. The launch website service explains how we decide.
What drives the cost of a launch
The plan fee is predictable; the variables are ad spend and how long the launch phase lasts. The main drivers:
- Competition in the city. Crowded metros need more ad spend for longer, because map and organic visibility take longer to build.
- Size of the first service area. A tight service area costs less to cover well than a whole metro.
- Brand approach. A new section on your existing site is cheaper than a separate brand.
- Language. A Quebec launch needs French-first content, and Nunavut has its own language rules.
- Number of cities. Each additional market brings its own ad spend, its own pages and its own review-building effort, so plan them as separate budgets.
A worked first-year budget
Here's a way to test whether the fees make sense against your own numbers. Say you choose Growth for twelve months:
- Growth plan: $4,498 × 12 = $53,976
- 5% GST, the rate in BC, Alberta, Saskatchewan, Manitoba and the territories: $2,698.80
- Total plan cost for the year: $56,674.80, before ad spend
Now compare it with your gross margin per job. If your average replacement is $9,500 at a 35% gross margin, each job brings about $3,325. The plan fee alone is covered by about 17 replacement jobs over the year, before ad spend and before service and maintenance revenue. Our market sizing guide shows how to estimate whether the new city can realistically produce that many jobs, and the market sizing service builds the sheet for you. These figures are illustrative; use your own ticket and margin.
The 7-day free trial
Every engagement can start with a 7-day free trial, with no credit card required. In that week we audit your marketing, test your website's performance, review your SEO and benchmark competitors. For a launch, we point the competitor benchmarking at the city you're considering, so you see who you'd be up against before committing to anything. There's no lock-in afterwards.
How to choose
- One city, moderate competition: Growth, plus a Professional website if you need new pages.
- Small city, few competitors, tight budget: Starter can be enough.
- Several cities, or a large metro: Elite, often with an Enterprise website.
- Not sure yet: start with the free trial and the market sizing, then decide.
Have questions about scope? See the FAQ or call, text or email.
Frequently asked questions
Which plan suits a new-city launch?
Growth fits most launches, because it adds multi-channel ads, retargeting, CRM integration, review generation and weekly reporting, which matter most in the first months. Starter can work for a small, low-competition city. Elite suits companies launching several markets at once.
Is ad spend included?
No. Plans cover setup, management and reporting. Ad spend goes directly from your own account to Google or Meta, so you always see exactly what was spent and keep the account history.
Is there a contract?
None. Plans continue month to month, and the 7-day free trial at the start asks for no credit card.
What does the free trial include?
Four checks: an audit of your current marketing, a look at how your website performs, a review of your search visibility, and a benchmark of competitors. For a launch, the benchmark covers the companies already ranking in your target city.
Do prices include GST or HST?
No. A city launch is billed in Canadian dollars, with GST/HST for your province (GST and QST in Quebec).